There are a variety of governmental organizations that regulate social media compliance, such as the SEC, FINRA, CAN-SPAM, the FTC and the FDA. A large number of companies participate in social media. As that number has increased, so has the need to hold users of platforms responsible for illegal, disruptive or inappropriate content. It’s why violating regulations can result in severe penalties. Below are examples of how you can ensure your social media accounts comply with requirements.
You might be surprised by the type of information that’s posted on a social media platform. There isn’t just an issue with the content posted by consumers, there’s also an issue with what’s posted by company representatives. For instance, false claims made by representatives on social media can increase liability and risk. For this very reason, it’s common for companies to conduct audits of their social media accounts.
Developing Acceptable Use Policies
Communicating your desire to maintain an online community that’s both socially responsible and safe is important. It’s also imperative that you provide that information in a way that’s visible to all users. It should include details about what’s considered inappropriate content, such as hate speech and adult language. Beyond providing information to the general public about what’s acceptable, you must also provide guidelines to internal teams regarding social media compliance. This should be acknowledged along with other company policies.
Implementing Content Controls
There are many service providers that offer content moderation software. Fortunately, there are automatic systems that can prevent inappropriate content. While it might be prudent to use a manual moderator in certain situations, employing automatic controls is a much easier way to ensure compliance. Since it’s not possible to prevent all inappropriate materials, conducting an audit is helpful to reduce risk. Audits should be performed on a regular basis and as often as possible to catch inappropriate content quickly.
While all of these tips can help to ensure you comply with regulations, it’s also important to choose the right social media platform for your marketing and brand building endeavors. Many platforms support compliance efforts through robust systems that identify and prevent inappropriate language and images. While some platforms focus primarily on keywords, there are more advanced systems that enable you to assign specific action to each violation type.